About
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I am a multimedia designer working across Seoul, Yerevan, Berlin, and Paris, creating refined visual narratives at the intersection of fashion, culture, and contemporary media through digital design, motion, and video.

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Until 2021, I worked in South Korea within the advertising industry and the K-pop sector as part of the art departments, while also working as a video designer for fashion model agencies. During this period, I contributed to brand campaigns and entertainment projects through visual concept development and video-led creative production, and collaborated with fashion media and institutions, including W Korea, Dazed Korea, and Seoul Fashion Week. 

 

Afterward, I expanded my practice internationally, working in Yerevan as a video producer at an IT company, and in Berlin as a lead designer at an education-focused startup, where I oversaw brand identity and digital product design.

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I am currently based in Paris, working at Parisian Vibe as a Lead Video and Digital Artist. My primary responsibilities include video editing and YouTube channel management, as well as broader creative direction across digital design, visual systems, and content structure. In parallel with my design work, I have been active as a paint artist since 2021. In 2025, I held a solo exhibition in Le Marais, Paris. Through painting, video, and digital media, I continue to expand my creative practice beyond the boundaries of a single medium.
 

My background spans fashion, entertainment, technology, education, art, and video design. Rather than being defined by a single discipline, my work integrates multiple visual languages into cohesive, story-driven outputs. This is why I define my practice as multimedia design: an approach rooted in adaptability, clarity, and cross-media thinking.