EPAPA

Co-Founder & Lead Designer | 2023 | START-UP · BRAND DESIGN

As a founding member and lead designer at Epapa, a Berlin-based startup specializing in math education apps, I was instrumental in establishing and executing the company's entire design vision. My responsibilities encompassed brand conceptualization, logo creation, character design, 2D & 3D animation, UI/UX, graphic design, presentation development, storyboarding, and landing page creation.

Defined Epapa's Visual Identity As a Lead Designer

In my role as a founding member and lead designer, I had the unique opportunity to define and lead the creation of our startup's entire design language, from initial overarching concepts to the final logo and character designs. The name "EPAPA," a blend of "Education" and "Papa," naturally informed our decision to feature a panda in our logo. This strategic choice aimed to present a welcoming animal character, thereby enhancing student interaction and engagement with our educational applications.

Logo Design

Web Design

3D Model Directing

Brand Design

Character Design

Graphic Design

Focused on Narrative & Educational Design

As Lead Designer, a core part of my role involved developing compelling character narratives to deeply engage students. We crafted a central cast that included Aero, embodying both a student and an astronaut, his loyal canine companion Zeus, and Epapa, our company's namesake and the wise teacher guiding our educational animations. Their story, designed to resonate with students, begins with Aero and Zeus struggling with mathematics. This relatable challenge propels them on a universe-spanning journey that ultimately leads to a crash landing on Earth. Their quest for mathematical mastery then commences under the expert tutelage of Epapa, the master mathematician.

Contributed to
Startup Investment & Scholarships
Through Strategic Branding

Driving Success
Through Design

PRESENTATION I

My responsibilities extended to the comprehensive production of graphics for all digital platforms, including landing pages, websites, and various other online presences. A key aspect of my role involved strategic color palette selection, meticulously choosing hues that not only ensured strong brand differentiation but also allowed our educational content to distinctly stand out amidst competitor sites. This deliberate approach resulted in a cohesive and impactful website design that reinforced our brand identity.

Beyond static web assets, I was also instrumental in crafting engaging animations and graphics for dynamic social media campaigns. These visuals played a crucial role in enhancing our online presence and driving engagement. Furthermore, I developed compelling presentations for competitive pitches. My contributions to these pitches were pivotal, directly enabling the successful acquisition of scholarship awards – a testament to the effectiveness of the visual narratives I created in securing vital support for our initiatives.